Youth To The People

A Decade of Skin Health: YTTP’s Superfood Cleanser Tour Across Canada

When cult-favourite skincare brand Youth To The People (YTTP) celebrated 10 years of skin health and achieved the milestone of being Sephora’s #1 cleanser, they partnered with Park Creative Studio to bring the celebration to life. The challenge: design and deliver a dynamic, multi-city pop-up tour that would captivate beauty lovers across Canada while authentically sharing YTTP’s story of innovation, sustainability, and skin health.

Our solution centred on a striking 20x20 modular outpost inspired by the concept of “Hacking Your Skin Health—Inside and Out.” A gentle reminder that what you put on your skin is just as important as what you put in your body. To bring that idea to life, guests were treated to superfood smoothies at a juice bar powered by Greenhouse Juices, while YTTP’s clean skincare lineup delivered visible nourishment for the outside.

Taking cues from sustainable design, urban culture, and the function-first aesthetic of industrial travel objects, the touring brand activation resembled a bold orange shipping container—intentionally eye-catching to stand out in high-traffic mall environments and spark curiosity. Built for the road, the modular structure was scalable, reusable, and designed for long-term impact across multiple cities.

Inside, four immersive touchpoints transformed the experience into a multi-sensory journey:

The Greenhouse Juice Bar served up superfood smoothies inspired by the cleanser’s hero ingredients, bridging the connection between nutrition and skincare.
A playful photo moment showcased a giant 3D factice of the limited-edition 10-year cleanser bottle, featuring artwork by LA-based artist Sebastian Curi and an overhead selfie mirror for instant social sharing.
The gifting station offered personalized skincare consultations and product sampling led by knowledgeable brand ambassadors.
A curated product linear invited hands-on discovery of YTTP’s full superfood-powered skincare range.

Sustainability was embedded into the DNA of the design. The entire outpost was conceived as a modular “kit of parts,” allowing for seamless reconfiguration at each location while minimizing waste. Custom blade signage made from kraft paper reflected YTTP’s eco-conscious ethos and packaging, while the structure itself was engineered for longevity. Today, the outpost remains in storage, ready for its next iteration—reinforcing YTTP’s long-term sustainability commitments.

This tour exemplifies Park Creative Studio’s approach to experiential design—where strategic thinking, sensory engagement, and sustainability converge to create timeless, high-impact brand moments.

The 10-Year Anniversary Superfood Cleanser Tour was more than a traditional brand activation. It was a bold celebration of a decade-long skincare journey—blending story, space, and sustainability to connect with a new generation of beauty enthusiasts and further cement YTTP’s leadership in clean, effective skincare.

Cheers to 10 (more) years of skin health. 🥬