Yves Saint Laurent
A luxury outpost for MYSLF, the new masculine fragrance by YSL
“MYSLF: The expression of the man you are, with all your nuances. A statement of modern masculinity, embracing all his facets and emotions.”
Step into the YSL MYSLF Eau de Parfum outpost at Toronto Eaton Centre, a true masterpiece of understated luxury, where the fragrance (literally) takes center stage amid clean lines, sleek glass, and soft textures.
A space designed to draw you in with its simple yet captivating elegance, reflecting subtle details at every glance— an open invitation inviting you to discover yourself.
Inside this 20x20 brand activation, built around a giant 14ft replica MYSLF fragrance bottle, shoppers found themselves immersed in a multi-sensory brand experience featuring interactive gaming displays, holograms, campaign videos, and unique scent encounters, as they embarked on a journey through the rich tapestry of masculine individuality.
Welcome to MYSLF, where the art of self-discovery and the pursuit of elevated beauty come together effortlessly.
Services
Concept Adaptation
Brand Strategy
Environmental Design
Fabrication
Project Management
Installation
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