TATCHA

Bridging Beauty & Tranquility: Tatcha’s Radiant Retail Pop-Up

At Park Creative Studio, we had the privilege of collaborating with Tatcha, a renowned luxury Japanese skincare brand, to design and execute eight branded immersive retail pop-ups across Canada at flagship Sephora locations. These pop-ups were centred around Tatcha's new moisturizers: the Dewy Skin Cream and the Water Cream. Our objective was to create a radiant, skin-to-soul experience that not only highlighted the unique qualities of these products but also enveloped customers in the serene, luxurious world of Tatcha.

The design concept was rooted in the delicate beauty and tranquillity of a Japanese garden, with the entire space bathed in a soothing shade of purple, complemented by strategically placed accents of light wood and gold. Custom fixtures were crafted to seamlessly blend functionality with aesthetics, ensuring that the product displays were both eye-catching and easy to navigate. One of the standout features was a bridge with a portal backdrop adorned with cascading wisteria, creating a perfect photo moment that drew customers in and encouraged them to engage with the space on a deeper level.

Every element of the pop-up was designed with mindfulness and awareness, ensuring that visitors felt a sense of calm and connection as they explored. The purple hue symbolized both the brand's identity and a sense of wonder for the products, while the wood and gold accents added a touch of warmth and modern simplicity. The overall experience was immersive and memorable, allowing customers to not only discover Tatcha's latest products but also to experience the brand's unwavering commitment to beauty, tranquillity, and holistic well-being, a commitment that we share and that was reinforced by the success of these pop-ups.