Yves Saint Laurent

YSL Beauty made a bold statement at Metropolis at Metrotown in Vancouver with the launch of its Make Me Blush pop-up—an immersive retail experience designed to captivate, engage, and convert West Coast beauty lovers into brand loyalists. Created in collaboration with Park Creative Studio, the activation blurs the line between retail, design, and entertainment, creating a seductive environment where product discovery meets interactive storytelling.

Inspired by the brand’s signature blend of edgy glamour and effortless sophistication, the reflective, high-energy space plays with light, movement, and colour, drawing shoppers into a world of YSL and playful luxury. At its core, the pop-up featured touch-and-try stations, personalized consultations, and multiple content creation opportunities, turning visitors into creators as they explore YSL’s latest blush innovation. A larger-than-life tic-tac-toe game, complete with a plush pink couch, served as the perfect photo moment, while a custom vending machine added an unexpected layer of gamification—dispensing beauty products through an interactive experience.

By merging social-first retail with strong brand storytelling, the Make Me Blush pop-up embodies the evolution of experiential beauty retail, reinforcing YSL Beauty’s presence in the Canadian market while transforming shopping trip into an engaging, must-visit experience.

Services

Design
Brand Strategy
Environmental Design
Fabrication
Project Management
Installation

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