Armani
Unlock Your Holiday Wishes: The Gift House at Holt Renfrew
Welcome to The Armani Gift House, a magical pop-up at Holt Renfrew Yorkdale in Toronto, redefining holiday shopping with a one-of-a-kind brand and gifting experience.
In collaboration with Armani Beauty, Park Creative Studio was tasked to design and build a luxurious retail outpost inspired by the world's finest hotels.
Our goal? Transcend traditional retail by infusing the essence of a 5-star hotel into every detail. The Armani Gift House is more than a store; it's an immersive brand journey, carefully curated to nurture a lasting connection between guests and Armani Beauty.
Experiences & Services:
Lobby: Immerse yourself in the exclusive aroma of the Armani Privé fragrance, setting the stage for a luxurious exploration.
Product Bar: Discover the full menu of Armani Beauty's skincare and makeup offerings amidst the ambiance of our holiday campaign video.
Vintage Elevator: Capture nostalgic moments with loved ones in the vintage elevator photo booth, creating shareable memories that ignite excitement on social media.
Beauty Stations: Armani's experts craft personalized makeovers and offer skincare advice, ensuring you find the perfect holiday look.
Interactive Gaming Area: Spin-to-win on the digital touchscreen and unlock exclusive prizes for guests using a physical gold Giorgio Armani key, adding an exciting dimension to the shopping experience.
Crema Nera & Privé Discovery Areas: Explore Armani's most prestigious product lines—the perfect gift for someone truly special on your list.
Gift-Wrapping Station: Elevate your purchase with the art of presentation, turning each purchase into a masterpiece.
The end result? The Armani Gift House garnered global acclaim, establishing itself as a must-visit retail destination for a luxurious holiday shopping experience.
Grab a key from the front desk and unlock your holiday wishes this holiday season! 🔑
Services
Global Concept Adaptation
Brand Strategy
Environmental Design
Production
Project Management
Installation
The Gift House Project.
From Concept to Creation
Phase 1
• Project Overview
• Brand Discovery/Research
• Narrative Planning
• Brand Strategy
Phase 2
• Ideation/Concept Creation
• Environmental, Fixture, & Graphic Design
• 3D Renderings
• Engineering/Technical Drawings
Phase 3
• Project Management
• Production
• Installation/Removal
• Launch & Manage
Photo Gallery:
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