Youth To The People

Retail Pop-Up: A Superfood Blend of Beauty and Eco-Consciousness

Youth To The People, the avant-garde skincare brand hailing from California, known for its cult-like eco-conscious following, ventured north of the border to Sephora Canada with an exclusive pop-up experience featuring their latest product - the Superfood Air-Whip Moisture Cream.

Park Creative Studio's objective was to conceptualize, design, and produce 8 retail pop-ups aimed at boosting YTTP’s brand awareness in Sephora while perfectly aligning with the brand’s storytelling ethos of beauty, nature, and science.

Upon entering the pop-up, guests found themselves immersed in a retail playground—an urban oasis designed for fun and a unique brand experience. With vibrant orange concrete-style floors, animated digital screens, mesmerizing mirrored columns, and a curated array of custom fixtures, made from a harmonious blend of fabric, metal, and wood, this space exuded modern aesthetics. Its sleek and minimalist design created picture-perfect moments for social media influencers at every turn, with the Air-Whip Moisturizer being the star of the show. The highlight: It was presented as a true work of art, elegantly shown on levitating displays, perfectly encapsulating its tagline: "Light As Air."

Beyond its visual charm, the month-long collaboration between Youth To The People and Sephora achieved more than just sales; it served as a self-care masterclass, solidifying the brand's position as a leader in the clean beauty movement.