The Ordinary

Formulate Your Regimen Pop-Up at Sephora

Park Creative Studio partnered with The Ordinary and Sephora Canada to create the "Formulate Your Regimen" pop-up, an immersive multi-store retail experience designed to empower customers in building personalized skincare routines.

Our challenge was to translate The Ordinary's ethos of transparency and ingredient-focused skincare into a temporary physical space that would educate and engage customers within Sephora's bustling beauty environment. Our solution centred on a clear, three-step journey—prep, treat, and seal—that simplified The Ordinary's scientifically-backed products for the average consumer.

The pop-up's design seamlessly blended education with the brand’s minimal aesthetics. Sleek pedestals and gondolas, wrapped in The Ordinary's signature white tile, showcased fan-favourite products like Hyaluronic Acid and Niacinamide. These displays offered customers hands-on opportunities to explore how each product could fit into their skincare routine. A striking custom infinity mirror and illuminated bottle silhouette served as eye-catching centrepieces, not only drawing people into the space but also creating Instagram-worthy moments that generated social media buzz. Beauty Studios, set up for product testing and one-on-one consultations with skincare experts, brought the "Formulate Your Regimen" experience full circle, allowing customers to receive personalized advice based on their specific needs. The combination of product discovery and expert guidance made the pop-up both fun and informative for Sephora shoppers.

The result? The activation was a resounding success, boosting The Ordinary’s sales at Sephora Canada during the pop-up period and sparking widespread social media engagement. More importantly, visitors shared that they left feeling more confident about building their own skincare routines. Through thoughtful design and strategic storytelling, the “Formulate Your Regimen” concept came to life, creating a space where The Ordinary’s dedication to simplicity, science, and results could truly resonate with its audience.