Too Faced
An Instagram-worthy garden-themed retail pop-up
As a trendsetting, cruelty-free makeup brand, Too Faced wanted to create an immersive and Instagram-worthy shopping experience for Sephora customers to boost brand awareness, encourage product discovery, and drive sales.
Our task? Design and build (8) month-long retail pop-up activations at select Sephora flagship locations throughout Canada that perfectly aligned with Too Faced's playful brand identity and business objectives.
Taking inspiration from a whimsical garden, the pop-ups featured lush greenery, pink floral arrangements, and oversized garden-inspired elements that immediately capture the attention of Sephora shoppers.
As customers wandered through the space, winding paths decorated with pink hearts and topiary bunnies directed them to find Too Faced's best-selling products displayed on customized garden fixtures - each strategically narrating the product discovery experience. From the Better-Than-Sex Mascara niche to the 3-tier Born This Way Foundation fountain and the Lip-Plumping urn station (which showcased the brand’s iconic 3D lips!), every element was designed to engage customers and encourage them to try a new product.
The result? A highly successful, visually striking pop-up that seamlessly blended experiential marketing and visual merchandising in a fun retail environment. The Too Faced Garden provided a memorable shopping experience that engaged new customers, generated social media buzz, and drove significant sales for the brand.
This retail activation serves as a prime example of how brands can use pop-ups to tell stories and offer an unforgettable and fun experience in-person at retail, increasing both sales and awareness.
Services
Concept
Brand Strategy
Environmental Design
Fabrication
Project Management
Installation
The Process:
From Concept To Creation
📍 SEPHORA, TORONTO EATON CENTRE.
Step 1
Discovery, planning, and brand strategy.
Step 2
Concept creation, design, and detailed 3d renderings.
Step 3
Full-scale construction and installation.
Brand Testimonials
"The space is incredible….Can’t wait to see it IRL next week! Thank you so much - you’ve been a great partner! Hopefully we are slated for another pop up in 2024 and can work together again!”
- Amanda M
Account Director
"The space looked AMAZING, great job and congrats! Many, many thanks to your team!"
- Tareeda E
Sr. Graphic Design
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