First Aid Beauty
A retail pop-up offering ultimate skin hydration
First Aid Beauty (FAB) is on a rescue mission to help people with sensitive skin, dryness, acne, and everyday skin issues.
Determined to eliminate the stigma surrounding doctor-level skin issues, the brand has developed a range of problem-solving formulas that are guaranteed to make your skin feel FABulous.
As a way to enhance brand awareness and tell their unique product story, First Aid Beauty opened 8 Sephora pop-up shops across the country in January to connect with Canadian customers and help their skin survive the harsh winter season. The pop-ups, located in Toronto, Montreal, Vancouver, Calgary, and Edmonton, were designed to showcase the brand's best-selling head-to-toe products for hydrating distressed skin in a fun and immersive branded bathroom experience.
The result? A series of beautifully designed and built pop-ups proved to be a successful retail marketing strategy for First Aid Beauty, resulting in increased brand engagement and sales at Sephora.
Want to feel FAB this winter? Make First Aid Beauty products a part of your daily routine - your skin will thank you for it.
Services
Concept
Brand Strategy
Environmental Design
Fabrication
Project Management
Installation
The Process:
From Concept To Creation
📍 SEPHORA, TORONTO EATON CENTRE.
Step 1
Discovery, planning, and brand strategy.
Step 2
Concept creation, design, and detailed 3d renderings.
Step 3
Full-scale construction and installation.
Brand Testimonials
"We just got back from our tours, and to say we are absolutely blown away by the execution would be an understatement! We’ve gotten such great feedback from both the Sephora corporate teams and the store teams, and it’s really starting to show through sales. Really grateful for your partnership with us on this.”
- Victoria C
Marketing Coordinator
"The pictures do not do it justice! Thank you so much and appreciate your partnership."
- Douglas B
Sr. Manager Business Development
“Wow!! I am absolutely blown away. It makes my designer brain so satisfied to see the renderings come to life so perfectly. The FAB design team cannot thank you all enough for the meticulous work and partnership through this. This turned out next level and I hope you and the team are as pumped as we are!”
- Tarah S
Creative Director
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