Dior

Dior Beauty invites Sephora shoppers to step backstage.

In collaboration with Park Creative Studio, the French beauty house has unveiled the Forever Glow pop-up at eight select Sephora locations across Canada, celebrating the launch of their new Forever Glow collection. This brand activation merges high fashion's exclusive backstage ambiance with retail, featuring a luxurious design palette of nude, glossy gold, and black hues. It showcases an extensive offering of 84 foundation shades alongside Dior’s top-tier beauty products, ensuring every shopper finds their ideal match with unmatched precision.

The pop-up experience is designed not just to sell but to transform. Dior Forever Skin Glow, Forever Glow Star Filter, and Forever Glow Maximizer are at the heart of this transformation, encouraging shoppers to enhance their natural radiance. Dior's beauty experts lead personalized makeup consultations and interactive tutorials, drawing inspiration from fashion models Jisoo, Anya Taylor-Joy, and Willow Smith. These personalized sessions do more than educate; they inspire shoppers to embody their unique style, guided by the curated ‘looks’ of global icons.

Adding to the immersive experience, a backstage-style photo opportunity with dazzling lights lets visitors capture and share their Dior transformations on social media. This interactive moment effectively extends the pop-up’s reach, encouraging a viral spread of the luxury brand activation beyond the confines of Sephora.

The Dior Forever Glow pop-up transcends mere transactions to become an immersive experience into the world of Dior. Where every visitor leaves with more than just beauty products and selfies—they take away a piece of Dior’s legendary elegance, ready to help illuminate their daily lives.

Services

Global Concept Adaptation
Brand Strategy
Environmental Design
Engineering
Production
Project Management
Installation