Charlotte Tilbury
Inside Charlotte Tilbury's Mesmerizing Airbrush Flawless Lip Blur Pop-Up
To launch the much-anticipated Airbrush Flawless Lip Blur in Canada, The Queen of Glow: Charlotte Tilbury, turned to Park Creative Studio for help building an immersive brand experience at 8 Sephora stores.
Our mission? Achieve 3 objectives:
1. Immerse customers in the vibrant, rose-gold-bright-light world of Charlotte Tilbury.
2. Introduce them to the magic of the new Lip Blur collection.
3. Enhance brand awareness and turbocharge sales through an engaging and self-driving pop-up space.
The pop-up featured Hollywood-style vanity tables, striking images of Bella Hadid, large 3D product displays, and a highly custom wing infinity mirror reflecting the Lip Blur shades. It was everything you’d expect from Charlotte Tilbury and more.
The final outcome was a pop-up shop that proved to be a major success at Sephora. It perfectly embodied the brand, resulting in increased sales for Lip Blur and setting a new (rose) gold standard for retail activations in the beauty industry.
Services
Concept Adaptation
Brand Strategy
Environmental Design
Fabrication
Project Management
Installation
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