Make Up For Ever

Super Boost Pop-Up at Sephora

For the Canadian launch of their new product range Super Boost, Make Up For Ever set out to capture the attention of a new generation of beauty consumers. Our challenge? Create an immersive, high-energy activation across 8 Sephora locations that felt fresh, playful, and instantly shareable. Inspired by Gen Z and Gen Alpha’s beauty habits, the experience needed to blend product education with bold self-expression, inviting guests to test, play, and discover Super Boost in a setting that resonated with their digital-first lifestyles.

Park Creative Studio designed a dynamic pop-up concept called Morning Punch—a strategic fusion of fitness culture, boxing aesthetics, and the punchy power of Super Boost. Bold, high-contrast visuals established the brand's presence, while custom-built lockers cleverly displayed and categorized product verticals. The centerpiece—a social-first boxing ring photo activation—invited guests to step in, strike a pose, and capture their knockout beauty moment. Every element was carefully designed to encourage brand exploration, authentic storytelling, and personal expression, transforming passive Sephora shoppers into active participants in the brand experience.

The result was a high-impact moment for Make Up For Ever, driving excitement among beauty insiders, content creators, and retail customers alike. Beyond exceeding engagement metrics, the pop-up successfully positioned Super Boost as an essential product range for effortless makeup routines, reinforcing the brand’s legacy of professional artistry while embracing the energy and confidence of the next generation.