Benefit Cosmetics
Trip Out Over The New Fan Fest Mascara Pop-Up At Sephora
Welcome to your best (retail) trip yet!
Introducing the NEW Fan Fest Mascara retail pop-ups at Sephora by Benefit Cosmetics.
Benefit Cosmetics, the renowned feel-good brand celebrated for its vibrant pink universe and a mission to infuse beauty with laughter and fun, collaborated with Park Creative Studio to introduce their latest product masterpiece: Fan Fest Mascara. Together, we carefully conceptualized, designed, and constructed 8 FAN-tastic retail pop-ups across Canada to help tell the story of how this product amplifies volume and multiplies the look of lashes.
These pop-ups not only helped elevate Benefit's brand awareness but also encouraged Sephora shoppers to embark on a journey through a psychedelic lash FAN-tasy. These immersive spaces invited people to discover, play, and get a little lost amongst funhouse-style mirrors, loud graphics, oversized product replicas, and more. In the end, transforming each visitor into the unrivalled #1 FAN of Benefit's latest release.
Services
Concept
Brand Strategy
Environmental Design
Fabrication
Project Management
Installation
The Process:
From Concept To Creation
📍 SEPHORA, Yorkdale.
Step 1
Discovery, planning, and brand strategy.
Step 2
Concept creation, design, and detailed 3d renderings.
Step 3
Full-scale construction and installation.
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