Dior Beauty

Step into a world of luxury and enchantment this holiday season. Inspired by the splendour of the Palace of Versailles, Dior’s “Find Your Fragrance” campaign transformed Sephora locations into elegant showcases of golden artistry. Hand-drawn motifs by Pietro Ruffo—featuring radiant suns, fleur-de-lys, and royal clocks—wrapped the space in timeless opulence.

Always at the forefront of innovation, Dior incorporated a striking 75” digital screen into the pop-up, featuring captivating videos of iconic ambassadors like Rihanna, Johnny Depp, and Anya Taylor-Joy. These cinematic moments brought Dior’s timeless elegance to life, engaging customers with the brand’s artistry and allure in a dynamic, modern way.

Park Creative Studio designed this immersive experience to elevate the festive spirit while guiding shoppers through Dior’s signature scents, wrapped in royal gold and Dior’s signature style. The velvety textures and intricate detailing created a tactile and visual journey, inviting Sephora customers to explore, touch, and discover their perfect fragrance match.

This luxurious activation was more than a shopping moment—it was a celebration of the Dior dream, leaving customers inspired to gift something truly extraordinary this holiday season.

Services

Concept Adaptation
Brand Strategy
Environmental Design
Fabrication
Project Management
Installation

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