Armani Beauty

Prisma Glass Pop-Up: Shine In All Dimensions

Prisma Glass: Shine in All Dimensions.

Armani Beauty has just debuted their dazzling Prisma Glass lip gloss at Sephora, and it’s revolutionizing the standards for shine and hydration. Born from consumer demand for something bigger, bolder, and shinier, this oil-in-gloss is setting the stage for a new era in Armani makeup.

Prisma Glass lip gloss promises unparalleled shine and hydration with a single swipe. Infused with 15% plant-based squalane, it delivers 24-hour moisture and enhances lip texture. The innovative oil-in-gloss formula melts into lips, creating a smooth, healthy, and bouncy look.

To promote this groundbreaking product, Armani Beauty partnered with Park Creative Studio to design and build a month-long pop-up at eight Sephora Canada locations. This luxe event aimed to captivate beauty enthusiasts, drive sales, and boost brand visibility through an immersive and elegant retail experience.

The pop-up was meticulously designed to perfectly capture the bold, luxurious essence of Prisma Glass. Custom high-gloss fixtures, gondolas, linear displays, and reflective textures adorned the space, bringing the tagline "Prisma Glass: Shine in All Dimensions" to life. Shoppers could also emulate the perfect, radiant look with Armani Beauty styles inspired by supermodels Madison Rian and Sydney Sweeney.

The end result? The Armani Beauty x Sephora pop-up demonstrated the power of strategic collaboration and immersive retail experiences in driving product and brand success. It proved that when luxury meets innovative design, the results shine in all dimensions.