Yves Saint Laurent

When Yves Saint Laurent set out to redefine luxury holiday retail, they partnered with Park Creative Studio to create an immersive brand experience that would stop shoppers in their tracks. The result? The Libre holiday outpost at Holt Renfrew—an elegant, golden celebration of YSL’s signature beauty products.

Drawing from Libre’s bold identity, the outpost featured custom golden flowers, sleek architectural details, and interactive touchpoints encouraging product exploration and discovery. Shoppers were drawn in by the golden glow and left inspired by the sophistication of YSL Libre.

Every detail was meticulously crafted to evoke luxury and enhance the customer journey. From precision-engineered surfaces to dazzling makeup stations, this activation showcased how a well-executed retail brand experience can turn a single fragrance into a larger story, capture attention and inspire the perfect holiday gift.

Services

Concept Adaptation
Brand Strategy
Environmental Design
Fabrication
Project Management
Installation

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