Sootsoap Supply Co.

Designing a health & wellness brand for firefighters

Sootsoap is made up of all the right stuff—all-natural ingredients, detoxifying properties and is 100% biodegradable. Its powerful ingredients keep firefighters and their families safe from harmful chemicals. This was a start-up with a clear purpose; something we could get behind.

We built everything from the brand identity and visual style to packaging, digital assets and business collateral.

The result? A multi-platform design strategy that embodied the brand’s powerful properties and purpose, so firefighters could fight fire with fire, naturally.