OGS Landscape

Rebranding an icon in the landscape industry

OGS Landscape has been building luxury outdoor spaces for 65 years; helping families create memories, entertain and craft the perfect backyard getaway.

But, word-of-mouth and heritage were no longer sustainable factors for growth—even with their award-winning background. Their brand had become outdated, with no clear customer focus or positioning.

So, what did we do first? We sat in one of their dream backyards. Then, we developed a clear strategy and rebranded them—from top to bottom—into the luxury landscape company they truly are. We modernized OGS for the future while honouring the founder’s roots.

In the first year of the rebrand, they saw a 150% year-over-year growth in revenue.

Now that’s a legacy brand that feels young again.