Sephora

Good Hair Days Start Here: Sephora’s Hot Summer Hair Pop-Up

To capitalize on the growing hair care market, Sephora collaborated with Park Creative Studio to create an immersive in-store experience that would cement its position as the premier destination for hair styling products. Drawing inspiration from the lively energy of a Parisian marketplace and the chic vibe of a beauty salon, we transformed Sephora’s retail spaces across Canada into a "Hot Summer Hair Market." This pop-up was crafted to showcase Sephora’s wide range of high-performance hair styling products, making it easy for clients to discover and experiment with trending hairstyles in an engaging, hands-on environment.


 

Services

Concept
Brand Strategy
Environmental Design
Fabrication
Project Management
Installation

Hot Summer Hair Pop-Up

From Concept to Creation

Phase 1


Scope of Work:

Project Overview
Brand Discovery/Research
Narrative Planning
Brand Strategy

Objectives and Concept:

Our goal was to drive awareness of Sephora’s extensive hair styling assortment, generate excitement around their latest products, and ultimately boost category sales. The Hot Summer Hair Market pop-up featured a dynamic setup that mirrored a bustling marketplace and dedicated styling stations. Each section was curated to highlight one of four trending hairstyles: Simple Slick Back, Air-Dried Texture, Heat-Styled Curls, and Supermodel Volume. This intuitive layout allowed clients to easily find the right products to achieve their desired looks, transforming everyday shoppers into beauty enthusiasts.

Phase 2


An Immersive and Interactive Experience:

The pop-up’s 'choose your own adventure' format encouraged clients to engage with the space as they would at a lively summer market, ordering their favourite hairstyles like seasonal treats. More than just a retail display, this activation offered educational styling sessions, allowing clients to test products and learn tips directly from Sephora & Brand experts. By doing so, we not only promoted product sales but also inspired clients to adopt new hair care routines and explore Sephora’s extensive hair care offerings.

Scope of Work:

Concept Creation
Technical Drawings
Environmental & Graphic Design
3D Renderings

Phase 3


Results and Impact:

The Hot Summer Hair Market pop-up successfully positioned Sephora as a trendsetting authority in hair care, enhancing customer loyalty and driving traffic to the hair styling category. By blending creative retail design with strategic brand storytelling, we delivered an impactful and memorable brand experience that resonated with Sephora’s audience. This project underscores Park Creative Studio’s commitment to creating immersive, experiential brand moments that connect with consumers and drive real business results.

Scope of Work:

Project Management
Production
Installation/Removal
Launch & Manage

Photo Gallery

 

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Charlotte Tilbury