Yves Saint Laurent
A futuristic and immersive retail experience for YSL Beauty
Luxury fashion brand, Yves Saint Laurent (YSL), recently debuted its revolutionary Beauty Zone concept in Canada, bringing a fully immersive retail experience to 8 Sephora flagship locations across the country.
Inspired by the brand's global #PushTheBoundaries campaign + All Hours Foundation product, the pop-up blended online/offline brand experiences for shoppers and fused the best in beauty innovation, product discovery, and creativity across makeup and fragrance.
Our task? Localize and adapt the brand’s global Beauty Zone concept and design and build a pop-up space that transports shoppers to the futuristic world of YSL Beauty. With custom chromed-out product fixtures, interactive gaming screens, digital displays, lighting, and neon signage, the YSL Beauty Zone created a space that truly immersed visitors in the brand.
The final result was 8 stunning retail pop-ups that offered an interactive shopping experience showcasing the luxury brand's commitment to innovation and beauty products. Customers, media outlets, and industry insiders raved about the innovative use of technology, sleek design, campaign artwork and seamless product discovery at each Beauty Zone across Canada.
This campaign proves why YSL Beauty is a leader in the industry and shows how a brand can bring its identity to life through a memorable retail experience.
Services
Concept
Brand Strategy
Design
Environmental Design
Fabrication
Project Management
Installation
The Process:
From Concept To Creation
📍 Sephora, 77 Bloor Street, Toronto
Step 1
Discovery, planning, and brand strategy.
Step 2
Concept creation, design, and detailed 3d renderings.
Step 3
Full-scale construction and installation.
Brand Testimonials
"It looks wow. Everyone is very impressed by the pop-up. We received a lot of positive feedback from Sephora and management. Thank you so much for being so involved in this amazing project. We couldn’t have made it without you and your super team”
- Camille D
Group Marketing Manager
"The pop-up looks amazing!! I love how the space is all tied together and the light effects! WOW! A big thank you to your team on this whole project and to your installation team as well. We couldn’t have done it without you!!!"
- Veronique L
Marketing Manager
“Thank you so much for your hard work, you and your professional team have done a great job! The pop-ups look absolutely stunning!”
- Pierre B
Marketing Management
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