Sephora
It’s a Marshmallow World: Puff Love Holiday Pop-Up
Imagine a space where friendly shapes embrace playful textures, creating the cozy feeling of a warm holiday hug.
Welcome to Sephora's puff love holiday pop-up, a magical world where optimism, warmth, and tactile joy come together in a symphony of enchantment!
Puff Love is not just about what meets the eye; it's an immersive brand experience that invites you to touch, feel, and connect with the holiday spirit in a whole new way. All of this is wrapped up under the cover of an oversized gift box, symbolizing the joy of gift gifting.
Inside this whimsical space, shoppers discover larger-than-life puffy Sephora icons – lipsticks, skincare, and fragrance bottles dancing among velvety trees, showcasing multi-branded gift sets for a quick and easy holiday shopping experience. Each location offered a fun selfie moment, where Sephora ambassadors took Polaroid photos that put the shoppers (literally) inside a giant gift box, letting you immerse yourself in the experience, take a piece of the magic home, and share it on social media.
The final result? Everywhere you turn, the pop-up's playfulness sparks a desire to reach out, touch, discover new products, and be part of Sephora's reimagined holiday magic.
Services
Concept
Brand Strategy
Environmental Design
Fabrication
Project Management
Installation
Sephora Holiday Project.
From Concept to Creation
Phase 1
• Project Overview
• Brand Discovery/Research
• Location Audit & Measurements
• Narrative Planning/ Brand Strategy
Phase 2
• Ideation/Concept Creation
• Environmental, Fixture, & Graphic Design
• 3D Renderings
• Engineering/Technical Drawings
Phase 3
• Project Management
• Production
• Installation/Removal
• Launch & Manage
Photo Gallery
Related Projects
Sephora
Making Sephora stores the go-to destination for holiday gifting and beauty
Dior
Atelier of Dreams Holiday Tree